on Social Design.

I must say that when I first entered the design world I honestly had no concrete idea about what the word “design” encompassed. At the beginning I decided to enter into the “design scenario” searching to satisfy my creative needs. Then, during my last year of college I found myself confused. It wasn’t possible that graphic design was only about corporate image, branding, perfectly designed magazine spreads and Photoshop. I found myself in endless conversations about choosing the perfect typography, creating the ... Read More

That, would be my understanding of what social design is all about. Design is first and foremost about intention. Intention is starting point, path and destination at the same time. Social is about human, the fountain of intention. People working individually with similarly good intentions, will inevitably bridge many divides along the way and eventually solve complex problems. Divides and weaving There are many divides, some of which are: scale, space, time, issue, expertise, need, and the greatest of all, is that between idea and reality. ... Read More