Over. Consumption.
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In addition to population growth, consumerism has been also putting a lot of stress in our planet. Actual forecasts predict that around 2050 we will have 50% more people living here. 9 billion human beings striving for water, food, clothes, shelter…and eventually taking part of the consumer society. It may sound controversial, but if we eradicate poverty, around 4 planets would be necessary to supply our needs and aspirations. Amidst this challenging scenario, designers and advertisers play a critical role: not just for ... Read More



