on Social Design.

There’s no one better than the communications industry at telling people a message and getting them to act on it. But all too often, for one reason or another, its focus is on the work it does for its (paying) clients. As a group of young creatives, we found this situation incredibly frustrating. Three years ago we created Good 50x70 in an effort to redress the balance. Good 50x70 is a non-profit, independent, international social communication project that aims to provide charities ... Read More

In his new book Quantum Shift in the Global Brain (1), systems theorist and twice nominated for the Nobel Peace Prize Ervin Laszlo, suggests a practicable behavioural code derived from an ecological and planetary ethics. He ascribes this code a ceiling and a floor, or a maximum and a minimum code, i.e., what one should be doing ideally, and the least one can do. The maximum code can be formulated as: Act so as to further the evolution of a humanly favourable dynamic ... Read More