on Social Design.

There’s no one better than the communications industry at telling people a message and getting them to act on it. But all too often, for one reason or another, its focus is on the work it does for its (paying) clients. As a group of young creatives, we found this situation incredibly frustrating. Three years ago we created Good 50x70 in an effort to redress the balance. Good 50x70 is a non-profit, independent, international social communication project that aims to provide charities ... Read More

That, would be my understanding of what social design is all about. Design is first and foremost about intention. Intention is starting point, path and destination at the same time. Social is about human, the fountain of intention. People working individually with similarly good intentions, will inevitably bridge many divides along the way and eventually solve complex problems. Divides and weaving There are many divides, some of which are: scale, space, time, issue, expertise, need, and the greatest of all, is that between idea and reality. ... Read More